He did not, however, share Ford's famous finishing-school rulebook for her models, and thought her a prude.
Casablancas mingled in the music business and pop arts culture and did not care how wild the talent was, as long as the pleasure showed in the shots. By his own admission he was "a competitive, aggressive and sometimes ruthless agent" who fought to represent established names, and in he moved to New York, where he directly challenged Ford and her rival, Wilhelmina Cooper.
A period of "model wars" ensued in which they poached each other's signings; Ford and Cooper sued Casablancas for breaking territorial treaties, but lost as the arrangements were not in writing. His genuinely original perception was to realise that the florid couture presented since the 70s in catwalk shows that were more like rock gigs had created an opportunity for large-scale, Warholian stars.
Their high fees and high visibility, especially in crossovers into the new music videos and MTV, built immediately recognisable, saleable identities. His first supermodel was Christie Brinkley: Many were discovered through Elite's annual modelling contest, which began in Prestige and notoriety were the combination that sold best.
But the models cost Casablancas weary grief. He later called them selfish, spoilt trouble-makers with brainless entourages: It did not end well.
Supermodels proved just another fashion to be superseded in ads and on magazine covers by movie stars and celebrities who based their self-projection acts on supermodel antics. Marie Christine and John Casablancas were married for 2 years.
They dated for 2 years after getting together in and married in Stephanie Seymour has a ka pow behind. I like that one. Contribute Help us build our profile of John Casablancas!
John Casablancas, the founder of Elite Models dies from cancer aged 70
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